Not a Dog to be Seen!
What to do when it’s quiet…
There are down months in the grooming industry. Traditionally in Australia it is May, June and July that are quieter months. A new business may find it difficult to fill appointments in these months.
Below is a list of valuable ways to use this down-time
If you have an existing business, it is time to get a re-booking system in place
Make sure to re-book every client who comes through your door
Offer incentives to regular clients
Run specials on popular breeds in low months
Take a holiday or encourage staff to take a break
Use this time to up-skill. Let your clients know you are closed for a day so you can attend a seminar
Network with other groomers – you may have a range of complementary skills and be able to work together?
Deep clean your shop, tools and equipment
Re-model your shop! There are many budget friendly ways to do this. Painting, reorganising shelving and displays etc
Update your social media - schedule posts on Facebook - learn how to use Canva - do a Social Media course online
Spend time at the local park talking to people
Use the local council; often they have support programs for small business
Always watch your bottom line but do not panic on quiet days. Rather, focus quarter to quarter for a clear picture of how your business is running.
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