Nowadays, most terriers are far more likely to be found under a cafe table than in a burrow, navigating chair legs, prams, and the occasional dropped croissant. Truly harrowing work. The coat, however, hasn't changed.

This article looks at what we consistently see across the grooming industry, and what genuinely helps people build skill, confidence, and professional judgement over time.

In any industry, training can only provide so much. Its role is to give you structure, language, and a solid starting point, not to prepare you for every situation you’ll face across a long career.

Yes, we are groomers not feeders, but we should still know that when a slippery slice of avocado falls out of our sandwich, that we need to whip that away faster than a toupee in a hurricane.

One bad grooming experience in your area can change how clients see all groomers. Here’s why it happens and what it means for professionals.

There’s a lot of judgement aimed at “doodle owners” as if they all knowingly signed up for a high-maintenance coat and then chose to ignore it. In reality, many of them were sold a story.

You can’t price dogs like they’re coming off a conveyor belt. Here’s what really matters.

From hunting and guarding to sock stealing and barking at the postie, dog’s quirks are instincts shaped by history. Discover how dogs have learned to live in our world and why understanding their behaviour helps us live better with them.

As tough as dog groomers are, if you pick a fight with something that has a diameter of 1.4 million kilometers and a core temperature of 27 million degrees celsius, you will lose everytime.

Because grooming isn’t about the four walls around you. It’s about the dog in front of you, what’s in your hands, and how you use it.

Groomers, stop putting your education last. Your scissors aren’t the only thing that needs sharpening. Ongoing learning keeps grooming interesting, prevents burnout, and helps you grow your skills

If Searching Sally is anything like 88% of consumers, her final choice will rely on Google Reviews. This will be good or bad news for you depending on how your reviews are currently tracking, but we’re here to help!