Nat and Sasha step back and look at the bigger picture of where our industry is right now, and where it’s heading. This is not a how-to lesson, and it’s not about perfecting your trims.

Sasha shares his journey from the high-level show world into working with everyday pet dogs, and the moment he realised that the way we’ve always groomed doesn’t always match the dogs we’re seeing today. It’s an honest, sometimes confronting discussion about stress, safety, and the responsibility we carry as groomers.

You won’t agree with everything, and that’s not the point. This is about thinking differently. Taking what resonates, questioning what doesn’t, and starting to look at the dogs in front of you with a slightly new lens. If nothing else, it’s a reminder that the craft of grooming isn’t just what we produce at the end of the groom, it’s the experience we create while we’re doing it.

Hope you enjoy it, Nat x