GROOMING ARCHETYPES

What's your grooming archetype?

How you groom shapes how you grow. As you meet a dog for its groom, a little voice in your head asks a question. That question is your archetype.

Six archetypes. Six inner voices. Which one sounds like you?

Take the quiz

Or meet the six first →

Find yours

Meet the archetypes

Three pairs of BFFs, each with its own sign. Tap one to meet it properly.

The Alchemist

The Alchemist
The Architect

The Architect
The Sage

The Sage
The Explorer

The Explorer
The Guardian

The Guardian
The Mentor

The Mentor

For teams

Ever felt like your team speaks different languages? You might be right.

Every groomer has a native archetype and a second language. It’s why two great groomers can do the same job and still clash, and why some pairs just click. Send it round the team, then compare notes if you ever get a break at the same time.

  • The Architect speaks in proportion.

  • The Alchemist speaks in possibility.

  • The Sage speaks in questions.

  • The Explorer speaks in what-ifs.

  • The Guardian speaks dog.

  • The Mentor speaks all of them, and translates.