Natalie West
Professional dog grooming educator and director of igroomhub and Dog Diversity, based in Melbourne, Australia
Natalie West is a dog grooming educator and director of Dog Diversity, based in Melbourne, Australia.
She has owned and operated a successful grooming salon, Doggy Dooz, since 2000.
She co-founded igroomhub and continues to lead content development across the platform.
Nat has been involved in dog grooming education for many years, working closely with students, groomers, industry consultants, and salon teams to develop practical skills and long-term career pathways within the industry.
Her work includes mentoring groomers at all stages and supporting them to build confidence and capability in their work.
Her focus is on improving the standard of grooming education, with an emphasis on technique, dog welfare, and the realities of working as a professional groomer.
Through her work across Dog Diversity, igroomhub, and igroomschool, Nat has played a key role in developing training pathways and accessible education for groomers at all stages, including the igroomschool Industry Certification Pathway.
