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Promoting Your Dog Grooming Business

Practical ways to help clients find you, trust you, and book with you.

You don’t need a massive budget to market your grooming business, but you do need to be visible and consistent. A little effort upfront will keep paying off over time.

Here are our top 6 tips for marketing your dog grooming business simply and smartly.

A person holding a smartphone displaying a map, standing on a sidewalk with a blurred object nearby.

    • Get on Google Maps so locals can find you when they search for grooming in your area.

    • Add photos of your salon, staff, and happy clients to your Google profile.

    • Keep your contact details, opening hours, and location accurate everywhere.

Computer screen showing a web address bar with 'https://www' and a mouse cursor pointing at it.

  • Even a basic, well-laid-out website is better than none. Include:
    • Your services and pricing
    • Good quality photos of your work
    • How to book or enquire
    • Any special expertise (e.g. seniors, double coats, hand stripping)

    Social media is your free shop window. Use Instagram, Facebook, or TikTok to:
    • Share before-and-afters
    • Show your team at work
    • Post grooming tips or behind-the-scenes clips

A hand is touching a transparent touchscreen displaying customer reviews with star ratings from five stars to one star.

    • Ask happy clients to leave reviews on Google and Facebook.

    • Display these reviews on your website and socials.

    • Get permission to share client dogs’ photos - owners love seeing their pets featured.

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    • Use the same logo, colours, and tone of voice on every platform.

    • Update your prices, hours, and contact info everywhere at the same time.

    • Make sure your online “vibe” matches the in-salon experience.

Group of dogs, including corgis and a Chihuahua, at an outdoor event with people standing nearby.

    • Sponsor a local dog event or charity day.

    • Run a small photo contest for your clients’ dogs.

    • Network with vets, pet stores, and trainers so they can recommend you.

A person writing notes in a lined notebook with a pen, with a laptop partially visible on the desk.

    • Keep an eye on where your clients say they found you.

    • If most come from Instagram, post there regularly.

    • If Google searches bring them in, focus on reviews and SEO.

Free Website Check-up with Marketing Jar

a special offer for igroomhub members

Marketing Jar is offering igroomhub members a free website check-up covering performance, SEO, and user experience. They’ll assess speed, mobile usability, navigation, and accessibility, giving you clear, practical tips to boost reach, conversions, and profits.

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