The igroomhub Blog
Fresh ideas. Real advice. Zero A-small-amount-of-completely-relevant nonsense.
F*ck Craft: Great Grooming Is an Art
There's a word we've always preferred over craft, and that word is trade. But trade is cold - cold like the inside of a pipe. And art almost goes too far in the other direction. So where does that leave us, and what are we actually doing when a finish lands and something in our chest says yes?
The teddy bear trim that built a client base
Theo is a toy poodle in a teddy bear style, and he is Michelle Weber's most posted dog. He gets puppuccinos. He falls asleep during his face groom. He sits on Michelle's table every six to eight weeks and goes home looking exactly like he did last time - which is precisely the point.
The Origins of Breed Clips (and Who Decided This?)
Nowadays, most terriers are far more likely to be found under a cafe table than in a burrow, navigating chair legs, prams, and the occasional dropped croissant. Truly harrowing work. The coat, however, hasn't changed.
The continental poodle trim, with the person who is quite literally Australia's poodle groomer
When Tiarne Perkiss moved out of home, the first thing she did was order a poodle. Her parents had never let her have one. She's been making up for lost time ever since.
Olympic Clippers: When Poodle Grooming Was an Official Sport
Discover the surprising story of how poodle grooming became an Olympic event.
Seven months of growth, one German trim, and a lot of decisions to make
Koro is a black standard poodle who usually lives in a continental or a modified. Prue Hammond has been growing him out for seven months - and now she's putting him into a German trim for the first time.
Asian Fusion is a set of proportions. Get those right and the style follows.
Asian Fusion looks like a style. What it actually is, is a set of proportions - and Sue Wright breaks down exactly how those decisions are made.
When the client loves a style that doesn't quite fit their dog's life
Rather than talk the owner out of the style, Tay adapts it - and the result is a better version of what the owner asked for, built around what the dog actually needs.
“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”
ERIC HOFFER
Tutorials, resources, and support for the modern dog grooming industry.
GROOMERS + STUDENTS
ONLINE COURSES
DOG GROOMING BUSINESS
PET PARENTS
Structured theory courses and industry certification for groomers and students. From foundational study to advanced skills.
Hundreds of tutorials, resources, and breed references for working groomers and students at every stage.
Home grooming education for dog owners. From choosing the right dog to maintenance grooming between professional appointments.
Free tools, resources, and guidance for groomers running a business, whether solo, mobile, or managing a team.

