Featured review | 12 Things Your Dog Wants to ask the Groomer poster
⭐⭐⭐⭐⭐ Always makes me feel like I have a little bit of Nat sitting on my shoulder on the tough days and its such a nice poster to read, when I enter the studio.. and when clients are waiting for their dogs.
— Nicola I
You built the relationship…now build the business underneath it
If clients can't tell whether you're closed for the week or upset with them, that's not a communication problem. Here's the free fix for any grooming business.
Meet your instructor - Hsin
Taiwan-based groomer, educator, and AFPET bathing consultant with 18 years in the industry. She's teaching the Asian Bichon earmuff style in Sydney this August.
Our shears on show
Microteeth - cleaner scissoring, fewer passes and far less work for your hands, wrists and fingers. Perky Pooches approved!
Ethics in Modern Dog Grooming
Nat’s presentation at Westgroom 2024. Nat talks about handling, communication, emotional welfare, owner expectations, team culture, continual learning, and the responsibility we carry when working closely with dogs every day.
Dr Edward Bassingthwaighte
We’ve moved a few things around, and these interviews are now available in the Replay Room in the Groomerverse.
Contributor Profiles
Our Contributors page has had a proper update, making it much easier to see detailed credentials and bios of our wonderful contributors
Bouvier Des Flandres
Big shave-down, but breed style head.
Alicia demonstrates a practical summer clip using a #7 blade, explaining why sometimes comfort and skin health need to take priority over maintaining a longer style
Bichon Earmuff Style Seminar & Workshop
Get on the list for updates, ticketing and more. Special discounts will be available for igroomhub members.
Join the cool auntie table. We have chardonnay and iced tea.
As Gen X right now, in this industry, at this moment: we are sitting in the middle of every generation that is shaping it, and we've been thinking about what that means…
CAGIA + igroomschool
We're excited to see CAGIA students begin their igroomschool IC Pathway journey!
Course feedback
⭐⭐⭐⭐⭐ I love that you provide us with clear guidelines for running a professional business. I feel supported knowing there are professionals in the game with a high level of experience delivering education on industry standards. This has been lacking up until now. I really wish I had done my certification through you initially, and I’m grateful to be able to from now on.
— S.B, WHS Induction for Groomers
New Groomers and discounted grooms
STOP RIGHT THERE!
We need to talk about the discount trap - because it's the fastest way to make your first year in the industry actively miserable, and your second year even harder.
Guilt Tripper
Apparently plumbers reschedule jobs every day without spiralling into a full emotional crisis.
Comments sections are now live on igroomhub!
You can finally talk back. Questions, tips, discussion - let us eat cake!
Theo and Michelle’s Ted-Fusion
Michelle’s top styling and timing tips too!
Michelle shows how she creates a practical teddy bear style that’s soft, youthful, easy to maintain, and comfortable for everyday life.
Sasha Riess
Sit in on one of Nat’s research interviews for Modern Principles of Behaviour Informed Dog Grooming, and meet the lovely Sasha Riess
Fluff Drying 101
Where your finish starts! Done properly, it gives you a clean, even base for clipping and scissoring.

