Nat’s presentation at Westgroom 2024. Nat talks about handling, communication, emotional welfare, owner expectations, team culture, continual learning, and the responsibility we carry when working closely with dogs every day.

We’ve moved a few things around, and these interviews are now available in the Replay Room in the Groomerverse.

Big shave-down, but breed style head.
Alicia demonstrates a practical summer clip using a #7 blade, explaining why sometimes comfort and skin health need to take priority over maintaining a longer style

Michelle’s top styling and timing tips too!

Michelle shows how she creates a practical teddy bear style that’s soft, youthful, easy to maintain, and comfortable for everyday life.

Sit in on one of Nat’s research interviews for Modern Principles of Behaviour Informed Dog Grooming, and meet the lovely Sasha Riess

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Where your finish starts! Done properly, it gives you a clean, even base for clipping and scissoring.

Get Tiarne’s expert insights on grooming this big, beautiful breed.
This is a practical walkthrough of grooming a young, developing giant breed, with a focus on handling, coat management, and creating a balanced outline that suits both the dog and the breed.

When it’s a hard no from the dog.

These videos show how routine, communication, and patience can gradually improve the grooming experience for a dog who finds the process difficult.

The aim of this groom is a soft, rounded finish that borrows from Asian Fusion styling while remaining realistic for everyday grooming.

Watch past seminars and interviews anytime

Set clients up from day one

Handling nerves without slowing down.
You’ll see how asking instead of forcing changes the entire experience for a nervous dog, reduces physical strain on the groomer, and creates a calmer, more efficient workflow.

A neat, controlled teddy finish.
The focus is on preparation, efficient clipper work, and creating a clean transition between a shorter body and fuller legs.

This demonstration walks you through correct Lakeland breed structure, how to maintain a crisp silhouette even on a compromised coat, and why moderation is the key word in every part of this trim.

Keep it scruffy not fluffy - but neat!
If you groom dogs who are a little scruffy, a little quirky, and don’t give you the easy oodle finish, this is the tutorial for you.

From coat rolling and stripping to scissor detailing and spray-up styling, Alicia demonstrates how to balance precision and personality for the perfect “little monkey dog” expression.

In this tutorial Michelle will show you how to manage a blown coat, maintain correct wiry texture, and bring out that rich golden colouring.

Add some flare to your poodles, and simplify your schnauzers with Colleen Beagley.