The groom in this tutorial isn't about how Bowie looks when he leaves the table today. It's about where he needs to be in four months' time, and what needs to happen between now and then to get there.

Most grooming brands genuinely want to support groomers. That’s the circle the industry runs on - businesses back the people who use and recommend their products, and groomers support the companies that show up for the community.

But support works both ways. If you want a business to come to the party, you need to make it easy for them to say yes.

Whether you're a seasoned professional or just starting out, participating in grooming competitions can offer a wide range of benefits