REPLAY ROOM

Interview with April Williams

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Interview with April Williams 📼

Presenter: Natalie West
Recorded at: igroomhub HQ, 23rd August 2026, via Zoom

As part of creating our Modern Principles of Behaviour-Informed Dog Grooming course, Nat sat down with groomer and behaviour consultant April Williams for a wide-ranging chat about what behaviour-informed grooming looks like in practice.

You’ll see parts of this conversation throughout the course, but we thought igroomhub members might like to watch the full chat too.

April and Nat talk about dogs who struggle with grooming, recognising stress and shutdown, knowing when to stop, rebuilding trust after bad experiences, working with owners, and making a dog-first approach work in a grooming business.

This is the full, extended conversation, exclusively for igroomhub members.

BEHAVIOUR INFORMED GROOMING WITH APRIL WILLIAMS

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