The aim of this groom is a soft, rounded finish that borrows from Asian Fusion styling while remaining realistic for everyday grooming.

Watch past seminars and interviews anytime

Set clients up from day one

Handling nerves without slowing down.
You’ll see how asking instead of forcing changes the entire experience for a nervous dog, reduces physical strain on the groomer, and creates a calmer, more efficient workflow.

A neat, controlled teddy finish.
The focus is on preparation, efficient clipper work, and creating a clean transition between a shorter body and fuller legs.

This demonstration walks you through correct Lakeland breed structure, how to maintain a crisp silhouette even on a compromised coat, and why moderation is the key word in every part of this trim.

Keep it scruffy not fluffy - but neat!
If you groom dogs who are a little scruffy, a little quirky, and don’t give you the easy oodle finish, this is the tutorial for you.

From coat rolling and stripping to scissor detailing and spray-up styling, Alicia demonstrates how to balance precision and personality for the perfect “little monkey dog” expression.

In this tutorial Michelle will show you how to manage a blown coat, maintain correct wiry texture, and bring out that rich golden colouring.

Add some flare to your poodles, and simplify your schnauzers with Colleen Beagley.

These replays focus on hand stripping for pets, not show or competition grooming. Filmed live at igroomhub HQ, these seminars break down how to assess coat type, decide what to strip and what to leave, and work efficiently with the dog in front of you.

In this demonstration, Tepra demonstrates a practical and kind approach to de-shedding, line combing, carding flat work, and gently scissoring feet for a natural finish.

If your clients love a scruffy look with tidy edges, this is a great one to watch.

This tutorial is all about listening to the dog, adapting your techniques, and knowing when to call it a day.

From her soggy puppy face to her sculpted mini peach bum, this tidy-up is all about creating positive early experiences.

Prue gives Poppy a stylish and creative makeover, complete with flared legs, a soft donut muzzle, and a hand-scissored bow shape on the booty.

In this advanced tutorial, Alicia Fragidakis demonstrates how to prepare a Norfolk for the show ring using traditional rolling techniques. You’ll learn how to maintain coat texture and colour, shape the outline without over-stripping, and highlight key breed features while keeping the dog comfortable and ring-ready.

Alfie’s jacket is hand stripped to encourage coat texture and colour, while sensitive areas like the rear are clipped, and furnishings are scissored for a tidy, balanced finish.

Robert is a 16 year old Maltese X JRT who is having, what his Mum calls, a “jellybean clip!” He’s having a #7F on the body, a mohawk, and fetching little tufts on his ears, and that's the way he likes it! 

Colleen Beagley demonstrates how to elevate a standard salon groom on a desexed Golden Retriever with spay coat into a sleek, polished finish using expert de-shedding and hand-stripping techniques.