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Blog: Hands-on is only half the job
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Blog: Hands-on is only half the job

If we want the public to take this trade seriously, we need to take it seriously ourselves. This job isn’t just about technique. It’s about timing, judgement, safety, communication, observation, and the ability to work with all kinds of dogs on all kinds of days.

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Blog: A Reflection on Grooming Culture
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Blog: A Reflection on Grooming Culture

Without a mandatory baseline, people find other ways to legitimise themselves. Some cling to who trained them, how long they’ve been grooming, or their standing in the community. Others tear down those who do things differently to protect their own position.

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Blog: This Guy
FREE TO READ Anna Harch FREE TO READ Anna Harch

Blog: This Guy

There’s a video doing the rounds this week that’s stirred up a lot of feelings. You might’ve seen it - someone dishing out “advice” to groomers, suggesting that burnout isn’t real, and that if you don’t have brand deals or sponsorships, you haven’t earned them.

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Masterclass | The Norfolk Terrier with Alicia
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Masterclass | The Norfolk Terrier with Alicia

In this advanced tutorial, Alicia Fragidakis demonstrates how to prepare a Norfolk for the show ring using traditional rolling techniques. You’ll learn how to maintain coat texture and colour, shape the outline without over-stripping, and highlight key breed features while keeping the dog comfortable and ring-ready.

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igh on Socials