A one-star review taught us that a genuine cost and an invented one can look exactly the same from the outside. This is about the difference, and why groomers need to get better at explaining it.

From the owner’s perspective they are staying close so their dog feels supported. From the dog’s perspective their trusted human appears deeply concerned about something happening on that table, which is a fairly convincing signal that perhaps the dog should also be concerned.

If Searching Sally is anything like 88% of consumers, her final choice will rely on Google Reviews. This will be good or bad news for you depending on how your reviews are currently tracking, but we’re here to help!

Understanding how to communicate effectively with your dog groomer is crucial

No one sets out to disappoint their dog owners. If we were, we’d certainly be in the wrong line of work. However, in an industry that is needed by many, it is only truly understood by a small few.

Here are 7 tips for running a successful and efficient salon

Handling tricky situations

Are you dressed for success? Smart appearance creates a great first impression for your business, and so does PPE!

These brochures not only empower you with knowledge but also help educate your clients about pet care best practices.

An important part of professional dog grooming is the ability to deliver exceptional customer service.

Step 1. Don’t Panic



Dogs can have seizures anytime, anywhere. It can be very distressing for staff, customers and owners when this occurs.