The igroomhub Blog
Fresh ideas. Real advice. Zero A-small-amount-of-completely-relevant nonsense.
F*ck Craft: Great Grooming Is an Art
There's a word we've always preferred over craft, and that word is trade. But trade is cold - cold like the inside of a pipe. And art almost goes too far in the other direction. So where does that leave us, and what are we actually doing when a finish lands and something in our chest says yes?
igroomhub Team Memberships βin the Wildβ
By 4pm the whole salonβs still trying to say βPBGVββ¦ and nobodyβs quite sure how to groom it.
The Origins of Breed Clips (and Who Decided This?)
Nowadays, most terriers are far more likely to be found under a cafe table than in a burrow, navigating chair legs, prams, and the occasional dropped croissant. Truly harrowing work. The coat, however, hasn't changed.
The coat that looks like it should be clipped but shouldn't
Field Spaniels have a combination coat that looks, to the uninitiated, like it wants to be clipped. It doesn't.
The continental poodle trim, with the person who is quite literally Australia's poodle groomer
When Tiarne Perkiss moved out of home, the first thing she did was order a poodle. Her parents had never let her have one. She's been making up for lost time ever since.
If you're not working a Norwich Terrier every three weeks, you're already behind
The rolled coat is a completely different mindset to a sculpted wire coat. With a wire fox or a Lakeland, you're building toward a finished result. With a Norwich on a roll, you're maintaining a system.
The breed standard is the brief. The dog in front of you is the raw material. The groomer is the one who bridges the two.
One of the things we love about watching Alicia Fragiadakis work is how clearly you can follow her thinking. She's not just scissoring - she's narrating a decision-making process, and every decision traces back to the same question: what does this breed standard actually ask for, and how do I get this dog there?
Before you clip a Westie, card it. Here's why.
It's a step a lot of groomers skip on clipped terriers. It's also a step that makes a meaningful difference to the dog's skin, the finish of the coat, and how the whole groom sits when it's done.

